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Qvino

Wine
marketplace
with
interactive

learning

The
challenge

We
were
tasked
to
create
a
global
digital
platform
Qvino
that
would
aggregate
thousands
of
winemakers
for
direct
sales
and
promotion
to
the
final
consumers.

Several
factors
prompted
the
creation
of
this
product:

  • The
    digital
    gap
    in
    the
    wine
    industry;
  • Lack
    of
    digital
    solutions
    on
    the
    market;
  • Difficulties
    in
    the
    daily
    selection
    of
    wines;
  • Underdeveloped
    wine
    culture;
  • Limited
    range
    of
    wines
    in
    offline;
  • No
    place
    where
    wine
    professionals
    can
    come
    together.
App storeGoogle Play

Product Overview

Product
overview

Qvino
is
not
only
a
marketplace
but
a
digital
platform
with
4
levels
of
mastery
in
the
learning
program.
In
a
nutshell,
the
product
is
focused
on
recommending
the
most
relevant
wine,
delivery
options
and
educating
on
the
wine
culture
when
desired.

In
addition
to
the
basic
functionality
like
smart
wine
selections
and
wine
marketplace
there
is
an
in-built
neutral
network
that
recognises
wine
labels
from
photos
and
provides
exhaustive
info
about
each
one.
Moreover
users
can
add
each
wine
to
a
comparison
to
make
a
final
choice.

Creating a brand from scratch based on strategies, target audience and the wine community
Establishing a new brand style that would become a basis for the main product design

Opportunity for wineries
and consumers

Opportunity
for

wineries
and
consumers

The
main
audience
are
wine
lovers
desirous
to
learn
more
about
wine,
and
to
understand,
learn
and
try
something
new,
through
Qvino
targeted
tips
to
choose
the
"right
wine."

Development app
for iOS and Android

User can buy any wine for sale in the app and all wines from the cart will be split into separate orders
Wine catalog with easy-to-use filter and critics’ ratings
Qvino neural network recognizes wine labels from photos and provides exhaustive info about each one
Qvino provides an opportunity to create limited NFT collections tokens for your wines, creating additional demand among winelovers and collectors
Each wine can be affixed with a unique QR code protecting it from counterfeiting

Audience need

Audience
need

“I’m
keen
on
knowing
about
wine
culture.
I
would
like
to
have
a
better
understanding
of
wines
in
order
to
find
what
I
really
like.”

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Main office
Casablanca 73
Boulevard d’Anfa, Floor 8 20180
contact@prigma.co
Second office
Dubai 2144 The Binary by Omniyat;
Al Abraj Street, UAE
+212 522 22 23 24