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Punto
Pago
Punto
Pago
The
First
Super-App
in
Latin
America
The
First
Super-App
in
Latin
America
The
challenge
The
challenge
For
several
years
we’ve
been
helping
Punto
Pago
explore
new
digital
marketing
niches.
During
this
time
they
have
worked
their
way
from
being
a
utility
bills
payment
service
to
launching
a
superapp
as
well
as
a
whole
Punto
Pago
ecosystem
with
bank
cards,
loans,
payments
and
a
marketplace.
Launching
the
product
helped
increase
average
revenue
per
user
by
growing
the
size
of
the
basket
of
consumer
goods.
Punto
Pago
provides
multiple
services,
including
payments,
spendings
control
and
fast
delivery
marketplace.
A
lot
of
services
into
an
instant
place
that
give
you
access
to
a
range
of
useful
services
just
in
one
tap.
Product develop
and Objectives
Product develop
and Objectives
Product
Goals
and
Objectives
Product
Goals
and
Objectives
Our
initial
task
was
a
full
rebranding
and
creating
a
mobile
app
with
an
average
load
of
500k
users
per
day.
Punto
Pago
required
a
new
strategy
as
they
were
moving
towards
being
a
multifunctional
app.
Users
needed
to
be
able
to
check
their
account
status
and
make
a
payment
at
any
time.
The
mobile
app
made
it
possible
identifying
the
existing
clients
as
well
as
attracting
new
ones.
Complete brand overhaul and development of a new strategy
Redesigning terminals for paying bills in stores, business centers, and hotels
Multi-service platform
and fintech app
Multi-service platform
and fintech app
Punto
Pago
is
not
just
an
app
Punto
Pago
is
not
just
an
app
Punto
Pago
provides
multiple
services,
including
payments,
spendings
control
and
fast
delivery
marketplace.
We
have
explored
the
best
scaling
options
considering
growth
and
focused
on
not
just
consumer
numbers,
but
transaction
numbers.
Development app
for iOS and Android
Development app
for iOS and Android
In-app shopping: wide range of products; delivery to the door; promo codes and cashback
Making online bills payments using bank cards (internet acquiring)
Design of a physical and virtual card
Seeing the details of bills payments in the mobile app
Control panel
for merchants
Control panel
for merchants
Analysis and ASO
strategy
Analysis and ASO
strategy
Analysis
and
ASO
strategy
Analysis
and
ASO
strategy
Our
marketing
team
accomplished
great
things
for
Punto
Pago.
We
analyzed
the
competitor
ASO
index,
put
together
a
killer
strategy
and
plan
for
promoting
the
app,
collected
a
semantic
core
based
on
competing
products
in
Panama,
composed
texts
and
descriptions
with
subsequent
A/B
tests,
placed
comments
with
integrated
keywords
on
Google
Play
and
Apple
Store,
optimized
the
application
page
in
stores,
implemented
Facebook
SDK
and
Firebase
analytics,
completed
split
testing
of
Punto
Pago’s
advertising
offers,
launched
advertising
campaigns
with
optimized
app
installation,
monitored
delivery
and
key
word
filtration,
and
tested
and
implemented
push
notifications
per
promotion
with
increased
cashback.
Whew!
Feedback
from
client
Feedback
from
client
Andrey Gorsky, CEO
“It
was
pleasure
to
work
with
Cuberto,
we
developed
App
together
that
has
4.8
rating
in
store
and
more
than
100
000
installs.
My
recommendations!”
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