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Ferrumpipe
Ferrumpipe
Galvanized
steel
metal frame
manufacturer
Galvanized
steel
metal
frame
manufacturer
The
challenge
The
challenge
Ferrumpipe
is
a
partner
of
the
largest
metallurgical
plant
“Severstal”,
that
supplies
galvanized
metal
for
its
needs.
The
production
occupies
5000
square
meters
and
owns
the
most
modern
equipment
for
the
manufacture
of
all
types
of
fences.
Their
old
website
has
not
been
updated
since
2014
and
our
task
was
to
make
a
good-looking
website
with
a
demonstration
of
the
entire
production
line.
Also,
at
that
time
the
company
was
launched
on
the
foreign
market
and
the
site
had
to
correspond
to
the
international
level
in
terms
of
the
visual
concept.
Unconventional
approach
Unconventional
approach
Unconventional
approach
Unconventional
approach
You
can
hardly
find
another
similar
site
in
this
industry.
When
developing
Ferrumpipe,
we
looked
at
many
sites
and
they
all
looked
quite
massive.
The
main
problem
was
to
come
up
with
an
alternative
idea
of
content
presentation,
different
from
competitors
and
to
tell
about
the
unique
technology
for
the
production
of
galvanized
steel
frames.
Instead of photographs, we decided to use 3D models for all products
The main color of the site is green. This is the most popular color for painted frames
The advantage of 3D models is that we could render details in the view we need
Production
technology in detail
Production
technology in detail
Production
technology
in
detail
Production
technology
in
detail
Thanks
to
3D
and
customer's
schemes,
we
were
able
to
reproduce
the
production
technology
of
these
frames.
It
is
based
on
a
folded
seam
and
this
technology
does
not
require
welding,
which
distinguishes
Ferrumpipe
from
other
manufacturers.
Tech stack:
HTML, CSS, JS, GSAP and
Sequence Animation
Tech stack:
HTML, CSS, JS, GSAP and
Sequence Animation
Our specialists filmed and edited the video of the full production cycle at the facility itself
We have made a separate lightweight version for smartphones
Site of the Day
by Awwwards, FWA and
CSS Design Awards
Site of the Day
by Awwwards, FWA and
CSS Design Awards
Site
of
the
Day
by
Awwwards,
FWA
and
CSS
Design
Awards
Site
of
the
Day
by
Awwwards,
FWA
and
CSS
Design
Awards
At
Ferrumpipe
you
will
not
find
the
boring
and
corporate
ethics
that
we
often
see
on
many
similar
sites.
The
site
has
received
high
marks
internationally
for
its
chosen
approach
and
presentation
of
information,
which
significantly
increases
user
engagement.
Feedback
from
client
Feedback
from
client
Yuri Podnebesov, Chief Technology Engineer
“It
was
a
great
pleasure
working
with
Cuberto
team.
Previously
we
had
only
out-dated
website
created
in
mid
2000th,
we
were
excited
to
create
new
one
but
had
no
idea
how
to
do
it,
no
thoughts
regards
the
visuals
and
ways
how
to
present
our
company
and
production...”
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